HFA and HYROX Join Forces for The HFA Show 2027

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The new partnership connects the global fitness industry’s leading operators, suppliers and professionals with the energy, community and competition of HYROX.

New partnership details

Washington, DC–September 24, 2026– The Health & Fitness Association (HFA), HYROX, and Centr today announced a new partnership that will bring fitness racing and its official competition equipment to The HFA Show 2027 while giving HFA members an exclusive opportunity to experience HYROX Las Vegas.

The partnership creates a natural connection between the global industry leaders who come together each year at The HFA Show and the high-energy, participatory fitness competition experience that has made HYROX a global phenomenon.

The HFA Show 2027 will take place March 10–12 at Mandalay Bay in Las Vegas, followed by HYROX Las Vegas, March 12–14 at the Las Vegas Convention Center. The overlapping schedules create an opportunity for attendees and participants to move between the two experiences and engage with fitness from both an industry and consumer perspective.

As part of the partnership, HFA will receive 100 participant registrations and 100 spectator tickets open only to HFA members, giving the HFA community an opportunity to experience HYROX firsthand. As part of an agreement between Centr and HYROX, HYROX will host a simulated training environment in the Centr experience at HFA.

Industry leader insights

“The energy and active communities surrounding The HFA Show and HYROX complement each other incredibly well,” said Greta Wagner, HFA interim president and CEO. “The HFA Show brings together some of the best operators, suppliers and industry leaders from around the globe. Giving those leaders the opportunity to experience the excitement, community and results that come from fitness competition feels like a natural progression of what we are seeing our own club and studio members want.

This partnership allows us to experience fitness not only as an industry, but as participants, and to have a lot of fun together while doing it.”

In another exciting new development for 2027, The HFA Show will open its trade show floor on Friday March 12, to a select number of HYROX Las Vegas athletes and spectators holding valid event passes. Welcoming consumers into the show creates a unique opportunity for exhibitors and industry leaders to showcase emerging trends, new products, and innovation to a broader, highly engaged fitness audience that may not otherwise attend a traditional industry event. Access will also be extended to HYROX-affiliated gyms, bringing gym owners and coaches from across the HYROX network into the experience.

“HYROX is built around bringing people together through fitness, and this partnership creates a natural connection between the professionals shaping our industry and the athletes experiencing fitness racing firsthand,” said Eric O’Neil, head of affiliates at HYROX. “By bringing HYROX into The HFA Show and opening the door for HFA members to experience HYROX Las Vegas, we’re creating more opportunities for people to understand the training, competition and community behind the sport. We’re excited to work alongside HFA and Centr to bring that experience to life in Las Vegas.”

Centr x hyrox experience

The Centr x HYROX experience at HFA will offer guests the opportunity to experience the full hybrid training ecosystem, enabling operators worldwide with the tools they need to help their athletes train like they’ll race.

“The Centr x HYROX experience offers HFA guests a firsthand look at how to bring Official Competition Equipment and performance-backed training solutions to their customers. The experience will be a first of its kind at a commercial trade show and the start of a dynamic partnership between the three brands,” said Andrew Sugerman, CEO, Centr.

Additional details regarding the HFA Race Heat, VIP Experience, member registration, and other event elements will be announced in the coming months.

The Health & Fitness Association (formerly IHRSA), a global community of industry leaders, is the only worldwide trade association providing a unified voice for the community of leaders who operate health and fitness facilities, offer professional guidance on physical activity, and provide the tools and equipment to do so to the millions of fitness facility members who understand that exercise improves their physical and mental health. Through advocacy, education, and research, the association speaks to opportunities, challenges, and changes that are moving the industry into a new era.

Founded in 1981, the association publishes a monthly magazine, Health & Fitness Business , and operates The HFA Show , the HFA European Congress , and the Fly-In and Advocacy Summit. The association also partners on events around the world, including Fitness Brasil , ChinaFit , Wellness & Fitness LATAM, SPORTEC Japan , and SPORTEC Thailand , Follow the Health & Fitness Association on Facebook , Instagram , LinkedIn , X and YouTube .

Centr, founded by Chris Hemsworth, is where the strong get stronger with state-of-the-art fitness equipment and expert-led fitness programs. Centr makes high-quality fitness accessible at home and in gyms worldwide. Centr is the Official Competition Equipment provider for HYROX, with commercial-grade, performance-engineered equipment designed exclusively for the sport.

Centr’s premium equipment is backed by 20+ years of best-in-class engineering and is paired with performance-focused training in the Centr App. Millions of members trust Centr for their fitness journey. For more information, visit www.

HYROX is the world’s largest fitness racing series, with an ecosystem of training and coaching built around performance, participation and community. Combining 8 x 1 km runs with 8 functional workout stations, HYROX has created a standardised race format where professional athletes and everyday competitors compete in the same event. Founded in Germany in 2017, HYROX now hosts races across more than 30 countries and six continents, alongside a broader ecosystem that includes HYROX 365 training clubs and programming, HYROX YoungStars, the Elite Series and HYROX Experiences.

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