Amy Cheng

Name: Amy Cheng Firm: Cheng Cohen LLC LinkedIn: About Your Firm: We established Cheng Cohen in 2007 with a simple credo that is anything but common: we will provide uncompromising client service and sound, practical legal advice to franchise and distribution clients. Website: www.chengcohen.com

What makes your firm stand out as a resource for the franchise industry?

We are a full service firm for franchise companies. Our services include franchise disclosure/registration, franchise company sales and acquisitions, managing franchise relationships, international development, trademark registration, and dispute resolution/litigation. There is no other franchise boutique firm that has the depth that we have in each of these areas.

What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?

Client service and understanding your business. An attorney needs to understand the business needs of a client rather than just the law.

When it comes to your work, what makes you happiest?

I am able to help a client resolve a problem.

What are your top concerns for the franchise industry in the next year?

Focusing on the negative rather than looking at the positive elements of franchising. Joint employer may not go away, but there are things that we can learn from this issue that will make franchising even better. What are you most optimistic about in the franchise industry in the next year? It’s very exciting to see so many new industries deciding to grow through franchising. It’s a testament to franchising as a method of expansion.