Drybar and Amazing Lash Studio Franchise Brands Open Inside Flagship Nordstrom’s Beauty Haven

WellBiz Brands Inc. and luxury department store Nordstrom Inc. are bringing the Drybar® and Amazing Lash Studio® brands to the Beauty Haven at Nordstrom’s flagship location in Bellevue, Washington.

Beauty Haven is an immersive and interactive beauty experience housed inside Nordstrom department stores featuring wellness, hair care, beauty brands and tools. The Bellevue Beauty Haven, which opened Friday, Feb. 16, includes a Drybar shop and an Amazing Lash Studio location. The Amazing Lash Studio is scheduled to open Friday, Feb. 23. Nordstrom joins WellBiz Brands’ existing big-box retail footprint as a franchisee alongside Harrods, the world’s leading luxury department store in London and the greater United Kingdom.

“WellBiz Brands is thrilled to be collaborating with Nordstrom, a leader in personalized customer experiences, to bring the Drybar and Amazing Lash Studio beauty brands to the Bellevue Beauty Haven,” said WellBiz Brands CEO Jeremy Morgan. “This collaboration is about more than personal services. It’s about creating best-in-class experiences that empower and inspire.”

The Drybar brand specializes in blowouts, with a simple philosophy: No Cuts. No Color. Just Blowouts.® When clients enter the distinctive, yellow-accented Drybar shop, they are greeted with a glass of champagne, a curated playlist and their favorite movies playing. The Amazing Lash Studio brand has been defining the eyelash extension category since its inception nearly 15 years ago. The Amazing Lash Studio brand offers a patented application process that enables a highly trained staff of licensed estheticians and cosmetologists to give guests the customized look they’ve been wanting.