Buddy’s bar-b-q Elevates Southern Hospitality Through New Partnership

Shortly into this transformative partnership, Ovation’s reports and customer feedback have begun improving Buddy’s day-to-day operations and customer satisfaction.

Read the original at Franchising.com
Buddy’s bar-b-q Elevates Southern Hospitality Through New Partnership

TL;DR

Buddy's bar-b-q has partnered with Ovation to improve day-to-day operations and customer satisfaction through real-time customer feedback and data-driven solutions. The partnership has helped Buddy's to develop meaningful customer relationships and enhance experiences for franchisees and guests.

Shortly into this transformative partnership, Ovation’s reports and customer feedback have begun improving Buddy’s day-to-day operations and customer satisfaction. After more than fifty years in business, Buddy’s still strives to develop meaningful customer relationships.

“Truly listening to our guests isn’t just how we step up our Southern hospitality, it’s what sets us apart,” said Mark Lemoncelli, CEO of Buddy’s bar-b-q. “Getting customer feedback in real time allows us to amplify our customers’ voices, and that translates to increased performance across the board.”

Buddy’s bar-b-q has always upheld the meaning of “A Smokin’ Good Deal™” by keeping their cherished family recipes close and affordable.

Ovation’s platform allows Buddy’s team members to respond to guest concerns instantly with data-driven solutions. Mobile-friendly surveys bring in high-volume, high-depth experience feedback, which is used to generate reports across 34 restaurant-specific performance categories.

“Partnering with Ovation ultimately helps us support our Buddy’s family through confidence and insight at every location,” said Laura Luallen, marketing and project coordinator at Buddy’s bar-b-q. “The fact that we can build customer loyalty with a few simple clicks is transforming what it means to provide great service.”

As Buddy’s brings Hickory-smoked tradition to more communities, partnering with Ovation offers enhanced experiences for franchisees and guests alike.

In this story

This story was originally published in Franchising.com on July 25, 2025. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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