TL;DR
Scott Purcell opens the first Slim Chickens restaurant in Columbia, Missouri, marking the brand's entry into the market. Purcell plans to open more locations in Missouri, including St. Louis, Springfield, Jefferson City, and Joplin, as part of a 10-store contract with Slim Chickens.
On Monday, December 12, Scott Purcell celebrated the opening of his newest restaurant - the first Slim Chickens in Columbia, Missouri. Scott has helped open more than 100 restaurants, beginning with Olive Garden development in the 1980s. He compared each new opening to the birth of a child.
“It’s almost nine months from start to finish,” said Purcell in an interview with the Columbia Daily Tribune. “And there’s a really big event at the end.”
Slim Chickens is a fast-casual concept based in Arkansas. The chain offers fresh chicken served in a sandwich, wrap, salad, and as tenders or wings. Purcell plans to utilize his years of industry experience to offer exceptional customer service.
“We really play to our southern heritage where things move a little slower,” said Purcell to reporter Jodie Jackson Jr.
Purcell signed on for a 10-store contract with Slim Chickens and hopes to bring locations to St. Louis, Springfield, Jefferson City and Joplin, expanding Slim Chickens' current 46-store presence.
In this story
This story was originally published in 1851 Franchise on December 19, 2016. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.