LaundroLab Franchise Costs, Fees and Profit Potential 2026

Franchise Opportunity Deep Dive: LaundroLab is a tech-forward laundromat franchise bringing a modern, customer-first model to a fragmented essential-service industry.

REPORTED COST TO GET IN: $1,032,785 - $1,873,965

REPORTED ROI (Item 19): $537,787 (average revenue 2024)

LaundroLab is a laundromat franchise built around a modern, fully attended and technology-enabled customer experience. The brand is working to disrupt the $40 billion laundry industry by creating a nationally recognized laundromat concept with clean stores, state-of-the-art equipment, added conveniences and a five-star experience for both customers and store owners.

LaundroLab was developed by the team behind 2ULaundry, which was founded in Charlotte, North Carolina, in 2016 by Alex Smereczniak and Dan Daquisto. After launching 2ULaundry, the team opened its first brick-and-mortar retail laundromat, The Laundry Room, in 2018 as a proof of concept. In 2020, the company incubated LaundroLab as a franchise laundromat concept, and the brand opened its second corporate location in Charlotte in 2021. In 2022, the first three franchise locations opened in Tampa, Charleston and Charlotte.

Mission: LaundroLab’s mission is to establish the nation’s best, most reliable laundromat brand through a five-star customer and store owner experience.

Vision: LaundroLab’s vision is to create opportunities and enhance communities through its services.

• Clean, bright and welcoming laundromat environments

• Fully attended stores that create a safer and more consistent customer experience

• State-of-the-art Electrolux high-spin machines designed to help customers finish laundry faster

• Convenience-focused store layouts with folding space, lounge areas and kids’ space

• Wash-and-fold service options

• Tech-forward customer experience

• Consistent brand experience in an industry with few national players

• Tech-forward laundromat model modernizing a fragmented industry

• Essential-service, recession-resistant business category

• Strong unit economics and potential for attractive returns

• More than 500 territories available for development

• Semi-absentee ownership model

• Comprehensive support with real estate, construction, training and operations

• Proprietary technology platform with analytics, reporting and automation tools

LaundroLab has more than 500 territories primed for development. Current growth markets listed by the brand include Arizona, Colorado, Florida, Georgia, Massachusetts, Michigan, Nevada, North Carolina, Oklahoma, Pennsylvania, South Carolina, Tennessee, Texas and Vermont.

Initial Costs: The estimated initial investment required to begin operation of a LaundroLab franchise ranges from $1,032,785 to $1,873,965. The 2025 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: Franchisees pay a $49,500 initial franchise fee when signing the Franchise Agreement. The fee is fully earned and generally nonrefundable upon payment. LaundroLab may offer discounted franchise fees to certain early franchisees. Qualified U.S. veterans (or franchise ownership groups that are at least 51% veteran-owned) are eligible for a 10% discount on the initial franchise fee.

Ongoing Fees: According to the 2025 FDD, LaundroLab franchisees are responsible for the following ongoing payments and fees:

ROI Potential: The table below summarizes revenue and EBITDA performance for the 10 franchised LaundroLab locations included in Item 19 of the 2025 FDD, comparing systemwide averages with the top- and bottom-performing halves of the group.

LaundroLab provides support from the time a franchisee signs through the life of the store. Before opening, the brand helps franchisees with site selection, lease negotiation, design, architecture, equipment layout and mix, construction and store readiness.

LaundroLab provides a hybrid training model. Franchisees complete LaundroLab 101 online self-paced training, training at the brand’s headquarters in Charlotte, North Carolina, and on-site training at their store. The brand also supports employee hiring and onboarding training and provides access to a digital operations manual.

LaundroLab supports franchisees with operations, marketing, HR and business coaching. Franchisees have access to a strategic business coach, marketing and growth consultant, HR consultant, digital resource bank and the Laundropreneur™ network.

LaundroLab says it is a technology company focused on building modern software for its franchise network. Franchisees receive access to tools for revenue and store performance, machine diagnostics, customer data and analytics and accounting automation.

• Liquid Assets: $500,000

• Net Worth: $1 million

• Credit Score: 740+ preferred

LaundroLab looks for motivated entrepreneurs with the resources, business experience and drive to join an emerging franchise brand. Franchisees must also pass a credit and background check.

Laundromats are considered a semi-absentee business model, but LaundroLab says it can take roughly six to 12 months for owners to get comfortable with their store and develop a strong frontline team. The owner’s main responsibilities include hiring and training the right team to run day-to-day operations.

LaundroLab says financing options are available, including equipment financing through Laundrylux Financial Services and Eastern Funding. The brand also has relationships with lenders that can assist with SBA 7(a), SBA 504 and ROBS programs.

The laundry industry is an essential-service category, and the U.S. industry is valued at $15.75 billion. The laundromat sector remains highly fragmented, with LaundroLab noting that there are more than 20,000 laundromats and no dominant national player in the space. That creates room for a modern franchise brand to build consistency, brand recognition and customer loyalty.

LaundroLab competes in a fragmented laundromat market made up largely of independent operators, traditional coin laundries and emerging modern laundry concepts. The brand differentiates itself through fully attended stores, modern equipment, customer amenities, technology, brand consistency and its Delivery Account Program with 2ULaundry in select markets.

Primary competitors include traditional independent laundromats, WaveMAX Laundry, Speed Queen Laundry, Zoom Express Laundry and Tide Services.

1. Intro and Application: Candidates complete an introduction call and pre-qualifying franchise application to determine potential fit.

2. Business Overview: Candidates learn more about the LaundroLab business model and have the opportunity to ask initial questions.

3. Unit Economics: Candidates receive an in-depth walkthrough of Item 7 and Item 19 to help build a financial model, five-year forecast and potential return analysis.

4. FDD & Territory Review: Candidates review the Franchise Disclosure Document and available territory details.

5. Laundry Day: Candidates meet the LaundroLab team and experience the brand’s stores first-hand in Charlotte, North Carolina.

6. Becoming a Laundropreneur™: Approved candidates sign the franchise agreement and begin the process of opening their first LaundroLab store.

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