TL;DR
Big Blue Swim School locations are participating in the World's Largest Swimming Lesson to teach water safety skills and promote drowning prevention awareness. The event is part of the brand's mission to help children feel comfortable and capable in the water.
As part of the event, participating Big Blue Swim School locations will join aquatic facilities around the globe in teaching and reinforcing important water safety skills to their local communities. Through swim instruction led by certified instructors, participants will learn foundational techniques designed to build confidence in and around the water while supporting the event's broader mission of drowning prevention awareness.
“Water safety is always an important conversation, but especially this time of year as families head out for summer vacations or spend more time by the pool,” said Chris DeJong, Founder and President of Big Blue Swim School. “At Big Blue, our goal is always to help every child feel comfortable and capable in the water, whether they’re just starting out or continuing to build on existing skills. That’s why we’re so proud to be a part of this year’s World’s Largest Swimming Lesson™, helping communities across the country learn more about safe swim practices.”
Big Blue Swim School was founded with the belief that learning to swim is about more than just safety; it’s about building confidence, bravery and lifelong skills. At the helm is President, Founder and U.S. National Champion swimmer Chris DeJong, and President of Corporate Pools Tom Dolan, a two-time Olympic gold medalist and silver medalist.
Focused on a specialized, learn-at-your-own-pace curriculum, Big Blue offers individualized instruction in a calm, supportive environment designed for children at every swim level. With highly trained instructors and a strong focus on family experience, Big Blue Swim School provides a premium approach to swim education that helps kids grow both in and out of the water, while supporting parents with flexible lesson options that fit into busy schedules.
Founded in 2009 by competitive swimmer Chris DeJong and backed by Level 5 Capital Partners, Big Blue Swim School is one of the nation’s fastest-growing swim school franchises. The brand offers best-in-class swim lessons for children ages three months to 12 years, combining strong consumer demand with robust franchisee support. With nearly 60 pools open nationwide and more than 250 units in development, Big Blue supports franchise partners at every stage, from real estate selection to marketing and operations, to drive long-term success.
One team. One mission. The biggest water safety event on the planet. Since 2010, WLSL has equipped more than 447,000 children and adults in 56 countries with essential water safety skills. This global movement spans six continents, uniting communities in the fight against childhood drowning through education and awareness.
In this story
This story was originally published in Franchising.com on June 23, 2026. Burnaze summarizes and links to the original reporting.
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