TL;DR
Dunkin' Donuts has appointed Keith Lusby as its new vice president of media, bringing over 25 years of marketing experience. Lusby has worked with brands including Chipotle, JetBlue, Ulta Beauty, and Staples.
Dunkin Donuts announced their new vice president of media will be Keith Lusby. QSR Magazine noted Lusby has over 25 years of marketing experience--most recently working at MullenLowe Mediahub and supporting campaigns for brands including Chipotle, JetBlue, Ulta Beauty, and Staples.
“Keith is an accomplished marketer with extensive experience leading successful consumer-centric media plans for iconic brands,” CMO Tony Weisman says. “Under his direction, we look forward to developing exciting ways to promote the Dunkin’ Donuts brand across a broad spectrum of channels, from television to new opportunities in digital and emerging media.”
Lusby has received several industry accolades including multiple Effies, a Silver Cannes Lion Awards and was named Adweek Media All-Star in 2013.
In this story
This story was originally published in 1851 Franchise on March 26, 2018. Burnaze summarizes and links to the original reporting.
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