Radiant Waxing inks big deal in Utah

Radiant Waxing announced that it has reached a 15-unit deal with HenHouse Holdings, a beauty and wellness franchising company.

Stef Fisher-Sample, CEO of HenHouse Holdings, has more than 17 years of experience as a multi-brand franchisee, having owned and operated Taco Bell and Massage Envy locations.

“There are few brands in the wellness industry with the growth potential of Radiant Waxing,” said Fisher-Sample. “The brand’s strong business model, with innovation at the forefront, paired with its talented executive team, made it clear that this was the right addition to our portfolio. I’m drawn to growing brands like Radiant Waxing with strong unit economics, which presents a unique opportunity to work closely with the leadership team and scale for multi-unit growth.”

HenHouse Holdings has purchased 5 existing Radiant Waxing salons and plans to develop the other 10 salons throughout Utah.

Rille Buttars, COO of HenHouse, co-founded a fintech/HR tech startup. Buttars and Fisher-Sample are both Utah natives who have a personal connection to the state.

Radiant Waxing is a growing waxing brand providing inclusive, curated hair removal services. The franchise brand is part of the WellBiz Brands portfolio, which now has nearly 900 locations. This deal marks the largest for Radiant Waxing.

“This powerhouse female duo is a valuable addition to the Radiant Waxing brand as we continue to expand nationwide,” said Erin Iglehart, director of franchise development with WellBiz Brands. “At this pivotal time for the brand, as we’re making strides in the thriving self-care industry, partnering with experienced female business leaders like Stef and Rilee is essential. Their passion for wellness and commitment to delivering exceptional client experiences align perfectly with Radiant Waxing’s mission.”

According to Radiant Waxing, it sets itself apart in the industry with a proven three-step speed-waxing process, exclusively using the all-natural, skincare-forward TRUWAX soft wax. This process combines refined, effective waxing techniques with premium-quality products, ensuring both physical and emotional comfort for guests.

Radian Waxing also said that by focusing solely on waxing services, its salons deliver a guest-centric experience that leaves them feeling smooth and confident in just minutes.

Other WellBiz Brands include the Drybar, Fitness Together, Elements Massage, and Amazing Lash Studio