MOOYAH Burgers, Fries & Shakes Makes Its Debut in Michigan

The best-tasting burger in America is coming to Western Michigan. MOOYAH Burgers, Fries & Shakes, renowned for its mouthwatering made-to-order burgers, hand-cut french fries and handspun shakes, announced today that local entrepreneur, Walid Bounenni, has signed an agreement to bring the first location in a five-unit development deal to the city of Flint.

The new restaurant, located on the corner of Bristol Rd and Linden Road at 4481 Bristol Road, is planned to open in the spring of 2024 and will be the first location for the brand in the state of Michigan. Additionally, this location will debut MOOYAH’s first non-traditional format of its kind, combining its restaurant with a convenience store and gas station to meet guests’ demand for quick and easy dining options.

“I’ve witnessed the growth of the convenience store and food service industries first-hand as a warehouse supplier, that’s why I’m thrilled to be developing the first MOOYAH in this non-traditional format,” said Walid Bounenni, a seasoned business owner and life-long entrepreneur. “With my background of working with convenience stores and MOOYAH’s best-tasting burgers, I knew that this was the perfect franchise opportunity for me.”

Walid, who initially moved to the U.S. from Tunisia in 1999, has cultivated his entrepreneurial spirit for more than 24 years. Currently, he owns and operates a martial arts school as well as a warehouse that supplies convenience stores and gas stations. Outside of his business ventures, Walid is passionate about giving back to nonprofit organizations that fight hunger in the region.

“Walid will bring a unique perspective to our franchise system. He is a proven entrepreneur, and I know that he has what it takes to serve the best-tasting burgers in our newest market – Michigan,” said Doug Willmarth, President of MOOYAH. “Our franchise system will only become better with him in it, and we look forward to introducing Flint to the newest way to MOOYAH.”

In addition to its fresh menu items made using high quality ingredients, MOOYAH has mastered the art of burger customization. The brand’s high-quality ingredients, which include Certified Angus Beef® that is smashed, seared and seasoned to perfection, fresh cut veggies, baked in-house buns, hand-cut fries and shakes made with real ice cream, serve as key differentiators that make MOOYAH the best-tasting burger concept in the fast-casual restaurant category.

With a fully built-out and multi-faceted support team, the 90-unit brand recently announced the additional markets it is prioritizing for future franchise growth. Advancing its U.S. growth plans with targets including the West Coast, Midwest, Mid-Atlantic, New England, Southeast and Texas, ideal franchise candidates possess the infrastructure to sustain their chosen markets and an unwavering passion to transform the quick service restaurant industry.

MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and plant-based vegan burgers.

MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app.