TL;DR
Checkers & Rally's has found success with value meals, offering deals such as the 4 for $3 combo to attract customers. The brand has over 850 locations across the country and plans to continue evolving their value options.
While many QSR operators are dealing with struggling lunch sales, Tampa-based Checkers & Rally's has found success in providing value to guests in there more than 850 locations across the country.
A recent article in Nation's Restaurant News noted that a report from The NPD Group shows that climbing prices at many QSR burger restaurants is leading to dissatisfied customers. However, Checkers & Rally's is riding a wave of success based on value deals such as the recently introduced 4 for $3 combo.
“Our brand is so rooted in value, we’re continuing to deliver a clear value at every price point,” Lauren Axe, Director of Brand Marketing for Checkers & Rally's Restaurants, Inc., told NRN. “It’s about over delivering value at every price point.”
The expanding franchise brand has plans to continue evolving their value options at various price points.
In this story
This story was originally published in 1851 Franchise on June 2, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.