TL;DR
Wetzel's Pretzels launches a new food truck in Dallas, offering its signature pretzels to the city's residents. The brand has grown to command a cult-like following and is on track to open more than 30 new locations before the end of the year.
Radiating its signature Southern California vibe, Wetzel’s was founded in Redondo Beach, California 25 years ago and has grown to command a cult-like following in the communities it serves. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss that it produces with friends, family and colleagues.
This will be the first Wetzel’s truck in the Dallas-Fort Worth area.
The brand continues to “heat up” with its current momentum that led to 28 new locations in 2020 and is on track to open more than 30 new locations before the end of the year. Building on the brand’s West Coast popularity, the new Wetzel’s location will be the first food truck in Texas.
In this story
This story was originally published in Franchising.com on July 13, 2021. Burnaze summarizes and links to the original reporting.
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