Nikita Hair Announces Exciting Partnership with Miss Texas Organization

Nikita Hair, the 150-plus-unit international salon group, recently announced that the brand secured a partnership with the esteemed Miss Texas Organization. As the company prepares to open its first Texas location in Frisco, this relationship has effectively spread the Nikita Hair name in the state.

The popular European hair salon business, which recently launched operations in the United States, was honored to be the only hair and skincare brand that sponsored this year’s Miss Texas event. Nikita Hair provided products and swag bags to the judges and participants as part of the deal.

“Nikita was sending our products over to them. And we've been in communication with the person that heads Miss Texas, and she was very grateful and said they all loved our products,” said Alex Farina, a veteran hairstylist who owns the upcoming Frisco salon with Dr. Laurie Rilling.

“It was a great introduction to our Eleni and Chris, salon signature products because the brand is not known in this area yet. There was dry shampoo, shampoo and conditioner sets, conditioner and hydrating mist. They were very generous, and the gifts went to over 100 people,” said Valerie Bell, owner of the PR firm that works with the organization.

He said they hope to be able to attend future events and that the partnership will be great for brand recognition as they introduce the franchise to the area.

“I think it'll be good for our brand, as far as getting the products into the hands of some of the people involved with Miss Texas. I think it's a great opportunity as Nikita Hair expands, so we're excited to get our name out there and to create brand recognition,” said Farina. “We're all for it.”

He and Rilling will welcome the newly-crowned winner for 2022, Averie Bishop, to the Frisco location to do a ribbon-cutting ceremony at the grand opening once the salon’s construction is complete.

The brand is also extending an open invitation to Bishop to get complimentary haircuts and styling whenever she can, as well as to invite the local title holders to come in.

“Whenever they’re in the area, we'd love to have them come in and visit the salon,” said Rilling.