TL;DR
Life Time is expanding its Highland Park club by 20,800 square feet as part of a multi-million-dollar refresh. The project is one of over a dozen major improvements to Life Time clubs in 2024, highlighting the company's commitment to growth and expansion.
Life Time is giving its Highland Park club a multi-million-dollar refresh and expanding the facility by 20,800 square feet ahead of its 30th anniversary.
The luxury lifestyle and athletic country club operator says the project highlights Life Time’s commitment to growth and expansion, even within its existing portfolio. The company confirms it’s given more than a dozen Life Time clubs major improvements in 2024 alone.
“Highland Park’s redevelopment was an opportunity for us to reimagine this beautiful club and add more than 20,000 square feet to create a true athletic country club experience for neighbors and residents,” said the president of club operations and chief of property development, Parham Javaheri.
Life Time Highland Park is one of the brand’s earliest clubs, having opened in 1995. Members can look forward to a new street-level space with dedicated spaces for GTX and Ultra Fit Signature Group Training programs and cardio and resistance machines for Dynamic Personal Training and open use. There will be a new Life Time Recovery zone featuring compression therapy, metabolic testing, recovery treatments, nutrition counseling and a LifeClinic chiropractic service.
The revamp also includes a dedicated space for Alpha Signature classes, four studios for barre, cycle, yoga, and Class Collection formats, an updated Kids Academy and updates to the LifeSpa.
For the third quarter, Life Time reported a revenue increase of 18% to $693 million, driven by a 20% increase in membership dues and enrollment fees and a 16% increase from in-center revenue. Life Time center memberships also rose 5% compared to last year.
“We are, by far, the best version of ourselves that we have ever been,” Life Time CEO Bahram Akradi told investors during October’s earnings call.
The athletic country club operator continues to pursue its goal of being the top pickleball provider, with hundreds of courts in the works. Life Time also filed a patent for an improved pickleball ball this year.
In this story
This story was originally published by Courtney Rehfeldt in Athletech News on December 6, 2024. Burnaze summarizes and links to the original reporting.
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