BFT Boosts Personalization With New Conditioning Protocol

Boutique fitness franchise Body Fit Training (BFT) is gearing up to introduce aerobic capacity testing into its rebranded Performance Benchmark program next month, expanding beyond strength assessments across its 325-plus studios.

The rollout, which kicks off August 11, incorporates Maximum Aerobic Speed (MAS), a metric widely used in elite sports science to measure cardiovascular endurance. Members will be evaluated across three cardio modalities (SkiErg, Keiser Bike and rower) with results logged in the BFT Performance App to personalize training intensity and track progress.

“Adding MAS testing to our programming vastly improves the precision of our performance tracking and ensures our members are training smarter, not just harder,” said Sarah Nehme, BFT’s head of global programming. “Training should be both individualized and measurable, and this new conditioning testing delivers on that.”

By combining strength and cardio data, the upgraded protocol gives members a more complete view of their fitness. MAS scores will inform suggested cardio intensities throughout each training block, helping members set achievable goals and drive measurable progress.

“MAS testing has long been used in elite sports science to measure and improve conditioning for elite-level athletes,” said Steve Stonehouse, BFT’s vice president of education. “By integrating this conditioning testing into our programming, we’re giving members access to performance benchmarks used at the highest levels of athletics to achieve their fitness goals.”

The conditioning test launch comes as BFT accelerates global expansion.

Backed by Xponential Fitness, the brand recently opened its first Scandinavian studio in Oslo’s Majorstuen neighborhood, led by industry veteran Tage Flugeim, best known for bringing Barry’s to Scandinavia 15 years ago. BFT is now the first Xponential brand to enter the region, with additional studios planned for Stockholm and Copenhagen over the next year. Elsewhere, BFT recently opened its first Middle East location in Doha’s West Walk development, part of a broader 10-year plan to open more than 50 studios across the MENA region.