Watters International Realty’s Unique Proposition: Certainty

Watters International Realty signed on its first team owners earlier this year and the realty brand is prepared to partner with a minimum of 12 more team owners scheduled to launch before the end of 2018. The brand’s quick success comes as little surprise to those familiar with the firm. In the 8 years since Watters International was founded, it has made a dramatic impact on real estate world, instituting a suite of client services that has made the firm one of the most sought after in the industry.

According to Chris Watters, Watters International Realty’s founder and CEO, those client services are all designed around a single principle: creating certainty.

“Watters International was founded in 2010, in the middle of the Great Recession,” Watters said. “The reason we were able to thrive in that environment and continue to grow as the economy has improved is that we’re able to offer clients a unique degree of certainty, which can be hard to come by in real estate.”

Among the unique services Watters International Realty offers to clients is a pair of guarantees for home buyers and sellers. For buyers, Watters International guarantees that if you purchase a home through the firm and come to regret the purchase, they will resell it without taking a commission. For sellers, before even listing the home for sale, Watters International will negotiate a price with the client at which the firm will buy the home if it’s not sold in a certain time frame.

Those guarantees go a long way to remove the risk typically associated with buying and selling homes, and they’ve become an enormous draw for clients.

Even as Watters International Realty continues to innovate and offer new client services, Watters said his firm remains resolutely committed to nailing the basics, namely high-quality agents optimizing industry best practices

“We have the best agents,” Watters said. “We’ve always been adamant about hiring the best teams, and we train them like Navy SEALs. They know everything about their markets, and we offer flexible commission menus with varying marketing tactics to maximize the exposure of every home.”

The same certainty that Watters International Realty offers clients is extended to the firm’s agents as well. Watters said his firm has spent more than 5 million dollars testing lead generation methods across markets to develop a highly productive strategy.

“Our goal for our agents is to provide each one of them with a clear roadmap for success and growth,” Watters said. “When I was an agent at a traditional big-box brokerage, I remember feeling like a number. There was no real direction for how I should proceed with my development as an agent; it was up to me to figure that out. We don’t want our agents to feel that way. It doesn’t help them and it doesn’t help us. We’ve made sure our agents have every tool for success at their disposal and they know how to use them.”

That dedication to both client and agent satisfaction has made Watters International Realty one of the fastest growing firms in real estate, and its team-centric model will allow it to expand even more rapidly.

“We’ve seen enormous interest from potential team owners already,” Watters said, “and we are excited to partner with the strongest candidates and expand our system into new markets. We’re going to grow by applying the same strategy with our team owners that we apply with our clients and agents, which is to give them everything they need to succeed. We’ve built a unique, effective and proven set of systems and processes that are designed to help our team owners grow from a single territory to an empire with a massive market share.”