TL;DR
Domino's Pizza Inc. is introducing a new Detroit-style pizza called the Domino, which is shaped like the brand's iconic logo and allows for customization with up to three toppings. The Domino will be launched nationwide on August 31, addressing a consumer need for more portable and convenient pizza options.
ANN ARBOR, Mich., Aug. 11, 2026 // PRNewswire // -- After more than 65 years, Domino's Pizza Inc. is introducing the first pizza worthy of its name: the Domino. Launching nationwide on Aug. 31, the new Detroit-style pizza made for one delivers the demands of today's modern pizza occasion, providing customization without compromise. Now everyone can enjoy their own pizza, with the toppings they want. Sharing a meal no longer means having to share a pizza.
The Domino is shaped just like the brand's iconic logo and cut into two generous slices. It is handmade with premium, buttery-flavored pan dough encrusted with real Parmesan cheese and baked in a rectangular pan to create a crispy Parmesan Detroit-style crust. It is topped with two layers of cheese, customers' choice of sauce and up to three toppings, and finished with a drizzle of Domino's signature garlic seasoning.
"The Domino fills a gap in our portfolio," said Joe Jordan, chief operating officer and president of Domino's U.S., and incoming CEO. "When everyone wants something different, traditional pizza falls short. The Domino lets every person build the exact pizza they want. It's fitting that the next generation in pizza is shaped like the logo of the No. 1 pizza company in the world. The Domino is so mouthwatering that we gave it our name!"
Independent testing indicated positive reception; consumers who tried the Domino rated it among the more highly regarded Domino's products. The Domino addresses a consumer need that traditional pizza can't, as it's more customizable, portable and convenient. Where traditional pizza doesn't feed the need, the Domino comes in – from lunch on the go, to late-night snacks, to family pizza night where everyone wants something different.
A bundle option was offered: two or more menu items, including a two-topping Domino, for $6.99 each*. To find the nearest store and place an order, visit dominos.com or download Domino's mobile app.
In this story
This story was originally published in Franchising.com on August 11, 2026. Burnaze summarizes and links to the original reporting.
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