TL;DR
JETSET Pilates announces its grand opening in Brentwood, bringing a premium reformer Pilates experience to the Nashville area. The studio is owned by the Reed family, who were drawn to the franchise's modern approach and community focus.
The family’s path to franchise ownership grew out of years of working together in local broadcasting and digital marketing. Michael spent over 40 years building a television business from a single station into a network of 21 before selling the majority of the stations in 2021, while Christian and Weslyn also built careers across media, reporting, and advertising.
When Weslyn expressed interest in opening a Pilates studio, the family explored several franchise opportunities before discovering JETSET Pilates and were drawn to its modern approach to reformer Pilates, strong community focus and opportunity to bring a new wellness concept to their local market.
"When we began exploring business opportunities, we knew we wanted something that aligned with our family's values and allowed us to make a meaningful impact in the community," said Michael. "JETSET stood out because of its leadership team, proven model and elevated approach to fitness. We're excited to create a space where our neighbors can invest in their health, build confidence and feel connected through Pilates."
Beyond fitness, the Reed family plans to build the studio around a philosophy of community involvement and giving back. Inspired by a longtime familial commitment to “pay it forward,” the family intends to support local organizations and strive to positively impact Brentwood and the greater Nashville area. Ahead of the opening, the studio is already engaging with the local community through hosted Pilates events, influencer activations and partnerships with area businesses, along with Williamson County Non-Profit Organizations.
The studio will feature 15 reformers, offering 50-minute classes that combine strength, cardio and Pilates-inspired movements.
"Michael, Weslyn and Christian bring an incredible combination of entrepreneurial experience and passion for community to JETSET," said Bertus Albertse, CEO of JETSET Pilates. "They have built their careers around serving and connecting with people, and that mindset aligns perfectly with our brand. We're excited to partner with a family that is deeply invested in the Brentwood community and committed to delivering an exceptional member experience."
In this story
This story was originally published in Franchising.com on August 4, 2026. Burnaze summarizes and links to the original reporting.
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