Midas Expands

PALM BEACH GARDENS, Fla., Aug. 17, 2026 // PRNewswire // -- Midas today announced the next phase of its year-long "Midas is the Best" national brand campaign, once again starring William Zabka of "The Karate Kid" and "Cobra Kai". Created in partnership with creative agency Where Eagles Dare, this chapter shifts the spotlight to tires, highlighting Midas' industry-leading tire expertise and value, and debuts to reinforce their latest U.S. and Canada oil change bundle promotion.

Building on the national campaign's launch earlier this year, this next installment continues to position Zabka as the embodiment of the modern Midas master technician with precision, discipline, and confidence, but this time applying that same craftsmanship to tire care.

The tire-focused ads featuring Zabka are running in the U.S. and Canada across media channels, including TV, digital, social, and in-store. The ads started on August 15, 2026.

The initial advertising campaign has shown increases in direct traffic and notable media performance, providing momentum for this next phase.

The new tire-focused creative highlights Midas' Limited Lifetime Tire Guarantee™, part of the Golden Guarantees program, which is available at every Midas location in the U.S. and Canada. When customers purchase tires at Midas, they receive free maintenance every 5,000 miles, including tire rotations, rebalancing, air pressure checks, and inspection for irregular wear. And if a tire is ever unrepairable due to road hazards, Midas will fix or replace it for free. The Limited Lifetime Tire Guarantee™ lasts for as long as the customer owns their vehicle, or for the useful life of their tires.

"Tires are one of our main legacy services and paired with our free Limited Lifetime Tire Guarantee, we're giving consumers real protection at every Midas location for as long as they own their vehicle," said Paul Elliott, VP of Midas Marketing. "That's exactly why tires are front and center in this next chapter of 'Midas is the Best,' with William embodying the same precision and discipline our customers have come to expect in our service bays."

The Limited Lifetime Tire Guarantee is also a feature of Midas' Fleet Services, supported by one of the industry's fleet management programs, offering potential savings in time and money at a network of service locations.

Alongside tire-focused materials, Midas introduced an oil change bundle that includes a free tire rotation and a free digital vehicle inspection at participating U.S. and Canada locations.

Between August 1, 2026 and September 30, 2026, customers visiting a Midas location in the U.S. and Canada can receive a Full Synthetic Oil Change for $70 (Plus Disposal Fee) with a Free Tire Rotation and Free Digital Vehicle Inspection.

The bundle offer is intended to assist drivers with routine maintenance ahead of the fall season.

Ron Katz, owner of Midas of West Palm Beach, Midas of Cocoa Beach, and Midas of Cutler Bay, said, "Consumers are feeling squeezed everywhere right now, and the last thing we want is for car care to be another financial burden. Our franchisees see it every day. Families are busier and budgets are tighter heading into the school year. This new Oil Change Bundle Promotion reflects what Midas is all about: showing up for our communities with real value when it matters most."