Woofie’s Expands National Franchise Footprint with Opening of Farmington Hills, Michigan Location Led by Former Automotive Executive

Woofie’s of Farmington Hills offers combined personalized services of pet sitting, dog walking and mobile grooming, with clients receiving a complimentary initial consultation to identify pet and owner needs. Woofie’s high-tech mobile grooming spa, featuring the owner’s beloved 6-year-old cocker spaniel Onyx, comes to owners and pets, and Woofie’s offers 24/7 access to vet telehealth for pets in its care (through Pet Vet Connection), as well as the ability to access real-time GPS tracking of pet activity, journals, photos, schedule services, and communicate with providers via the Woofie’s app.

Woofie’s of Farmington Hills is owned and operated by Michele Peterson, a longtime Farmington Hills resident with 30+ years of experience in senior leadership roles across automotive and marketing technology. Hailing from a family of business owners, Peterson always aspired to entrepreneurship. Prior to launching Woofie’s, she held senior/executive positions at Publicis Groupe, Ford, and other global brands, where she focused on growth strategy, customer experience, and operations.

She brings that same structured, service-oriented approach to providing reliable pet sitting, dog walking, and grooming with Woofie’s of Farmington Hills. She is joined by son, recent Miami of Ohio University grad, Gabriel, as Operations Manager, and a growing team of groomers, walkers, and pet sitters.

“I’m bringing my entrepreneurial dream and Fortune 500 experience to personalized neighborhood pet care with Woofie’s of Farmington Hills. We are built on a simple promise: professional pet care with a personal touch,” says Michele Peterson, owner of Woofie’s of Farmington Hills. “We are your neighbors, your partners, and your go-to team, rooted in the local community, focused on providing reliable, compassionate care. Whether it’s a midday dog walk, mobile groom, or overnight pet sitting, we treat every pet like family and every client like a VIP.”

Beyond business operations, Peterson is actively involved in the Farmington Hills and greater Detroit community. She is a member of Alpha Kappa Alpha Sorority and the Detroit Chapter of The Links, focused on service, education, and community impact. She also partners with local initiatives such as the Heavenly Paws foster program, offering service discounts to individuals fostering pets.