Wetzel’s Pretzels Opens at Macy’s Dallas Galleria in Texas

Wetzel's Pretzels opened a location at Macy's Dallas Galleria in Texas, offering convenient, twisty treats to shoppers.

Read the original at Franchising.com
Wetzel’s Pretzels Opens at Macy’s Dallas Galleria in Texas

TL;DR

Wetzel's Pretzels has opened a location at Macy's Dallas Galleria in Texas, offering fresh, high-quality pretzels to shoppers. The new location is part of the brand's flexible concept, scaling to fit various sizes and formats.

Wetzel’s Pretzels (Wetzel’s) are giving customers the opportunity to fuel up with salty snacks as part of their shopping experience at Macy’s. Guests will enjoy convenient, twisty treats through an innovative bakery located next to the iconic retailer’s entrance to the Galleria mall.

Like all Wetzel’s locations, the novel bakery format offers shoppers the same fresh, high-quality pretzels they have come to expect at traditional mall locations. Likewise, the location at Macy’s Dallas Galleria highlights the flexibility of the Wetzel’s concept, scaling to fit in various sizes and formats that are convenient to the guest.

"Food plays an important role in the overall customer experience, and we are thrilled to welcome Wetzel's Pretzels to Macy's Dallas Galleria," shared Steve Grimsley, Store Manager at Macy's Dallas Galleria. "The addition of Wetzel's Pretzels, conveniently located next to the entrance, offers our customers a delicious treat and enhances their shopping journey by providing a culinary option right within our store."

Radiating its signature West Coast vibe, Wetzel’s was founded in Pasadena more than 25 years ago. The brand inspires a fanatical following with its colorful presence, “gram-worthy” snacks and the small moments of pure pretzel bliss it produces with friends, family and colleagues.

In this story

This story was originally published in Franchising.com on June 8, 2023. Burnaze summarizes and links to the original reporting.

Read the full story at Franchising.com

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