Subway Franchises in Canada Capitalize on the Internet Age

If you can’t beat ‘em, join ‘em. Or better yet, reward them. That’s what Subway locations in Northern Ontario, Canada are doing for online obssessed consumers.

Subway has embraced the digital age, now offering rewards for customers who opt in to their Wi-Fi networks at certain Canadian locations as of February. For example, the first time a customer logs in to a location’s Wi-Fi network, he or she receives a free 6-inch sandwich. Steve Beaudry, board chair of the Subway Canada Franchisee Advertising Trust, discussed the new initiative with QSR Magazine.

“After 50 years in the marketplace, we haven’t forgotten our most valuable asset, our customers,” Beaudry said. “We are constantly looking for ways to enhance the experience in store.”Not only does this initiative strengthen Subway’s relationship with existing customers, it also brings new business and offers the brand a unique way to identify and track repeat customers.

Perhaps other franchises should get in on the action. These days, fast-casual brands must offer more than just a great meal. This rewards program gives franchises the chance to engage with their customers besides at the register.