Planet Fitness Hits the Road With Mobile Black Card Spa

Planet Fitness is hitting the road with its Black Card Spa, a mobile version of its premium amenities for Black Card. Equipped with a HydroMassage bed, massage chair and CryoLounge+, the traveling spa will stop in select cities near basketball arenas this spring.

It’s part of the fitness franchisor’s “rebound and recover” tour during tournament season, partnering with famed basketball broadcaster and former coach Dick Vitale, who will be featured on social media using the Black Card Spa.

“I’ve seen a lot of close games, heartbreaking upsets, and buzzer-beating wins, and they can definitely test your strength,” Vitale said. “I’m excited to partner with Planet Fitness to help fans rebound and recover with the on-the-road mobile Black Card Spa and in their 2,700+ clubs nationwide. It’s going to be awesome, baby!”

The mobile spa’s first stop is Atlanta, Georgia, on March 28 and 30, followed by Birmingham, Alabama on March 31. It will then head to San Antonio, Texas, from April 4 to 7.

“March basketball is all about endurance, strength and recovery—both on and off the court,” Planet Fitness chief marketing officer Brian Povinelli said. “At Planet Fitness, we’re here to help fans and all fitness levels stay strong and feel refreshed with our high-value, Judgement Free fitness experience. Whether you’re celebrating a big win, shaking off a tough loss, or just looking to recharge, our PF Black Card amenities and Black Card Spa make it easier than ever to rebound and recover.”

The mobile spa tour coincides with a limited-time promotion allowing new members to sign up for the PF Black Card and get their first month free when they join for $1 down using promo code RR2025. The premium membership includes perks such as bringing a guest for free, access to any Planet Fitness location and the Black Card Spa.

For 2024, Planet Fitness opened 150 new clubs, closed out the year with 19.7 million members and posted revenue growth of more than 10%.