Top Franchise Brokers: Matt Genova, NEXT ACT Franchise Advisors

Prior to entering the franchising world, Matt Genova , president of NEXT ACT Franchise Advisors , enjoyed a career as an accomplished and energetic multimedia sales and sponsorship executive for CNN and ESPN. Over that time, he learned to help companies both big and small form emotional connections with their current and future customers. Since becoming a franchise broker five years ago, Genova says he now does the same thing, only this time he helps people create emotional connections through business ownership.

When it comes to what winning looks like to him as a franchise consultant, Genova says he wants all parties involved to feel as though they changed their life for the better.

“Whether it is the franchisor, the franchisee candidate, the lender or any decision-makers in the process, I want to make sure everybody made the right choice,” Genova said. “Even if that means helping a candidate realize that a certain brand isn’t right for them, that is still winning to me because I know they learned a valuable lesson that will make their life better.”