Hand & Stone Appoints Franchise Development Veteran Jim Atkinson as Vice President

Hand & Stone Massage and Facial Spa announced the addition of Jim Atkinson as Vice President of Franchise Development. Atkinson will oversee franchise development efforts for Hand & Stone, focusing on expanding new spa openings, evaluating emerging markets, and enhancing support for franchise owners through the development process.

“Jim’s experience in franchise development and his ability to execute strategic initiatives make him a valuable addition,” said Jennifer Durham, Chief Development Officer of Hand & Stone. “His collaborative approach and dedication to franchisee success will be instrumental as we continue to strengthen our relationships with owners, ensuring they have the resources and support to excel while maximizing profitability. We are thrilled to have Jim on board and look forward to his contributions in the year ahead.”

Atkinson’s career includes leadership roles at industry-leading brands such as Sport Clips, Inc. and The UPS Store, Inc., where he played a pivotal role in their respective expansions. While at Sport Clips, he successfully led franchise development, real estate, and compliance teams, contributing to the brand’s expansion to 1,800 locations. Previously, he played a pivotal role in global franchise development at The UPS Store, earning a reputation for strategic planning and dynamic team leadership.

“I’m honored to join a brand that is deeply committed to providing its franchise owners with the resources they need to thrive,” said Atkinson. “I look forward to building collaborative relationships with franchisees to help them achieve their goals and continue the brand’s success.”

Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million!