Franchise Deep Dive: Amazing Athletes' Franchise Costs, Fees, Profit and Data

Amazing Athletes is a youth sports franchise that seeks to positively impact children through physical education. Amazing Athletes introduces children to a number of different sports, including soccer, hockey, volleyball, basketball, tennis, lacrosse, football, track and field, baseball, and golf in a non-competitive environment.

Amazing Athletes was founded in 2003. Over the past two decades, the brand has grown into the largest multi-sport enrichment program in the United States. As a result of its services, Amazing Athletes has also been named a “Franchise 500 Top Low-Cost Franchise.”

The brand is operated under the ownership of youth sports franchise brand Youth Athletes United , which also owns brands such as Soccer Stars, TGA and Little Rookies.

As of September 2023, there are more than 130 Amazing Athlete franchise locations spanning 35 states and one international territory. The brand is actively targeting the following states for expansion:

Amazing Athletes’ business model is focused on offering a multi-sport program to benefit children physically, mentally, socially and emotionally. The brand introduces children to sports at a young age and in a variety of different settings, including after-school programs, day cares, summer camps and birthday parties. As such, it provides franchise owners with flexibility, as the franchise is entirely mobile and does not require a brick-and-mortar location, which results in low overhead and easy adaptability.

According to the brand’s consumer-facing website, children who participate in Amazing Athletes’ programs routinely “gain greater confidence, learn to combine fitness with fun, and develop six key motor skills: balancing, running, jumping, throwing, catching and kicking.”

The brand serves over 50K children annually.

According to Amazing Athletes’ consumer-facing franchise website, the top 25% of the best-performing franchises in 2022 saw average annual sales of about $164,235.

The initial investment necessary to open an Amazing Athlete franchise ranges from $63,050 to $96,500. This investment is broken down into the following costs:

• Initial Franchise Fee: $44,550 to $49,500
• Training Expenses: $1,000 to $3,000
• Enhanced Business Coaching and Training Fee: $5,000
• Furniture, Fixtures and Equipment: $0 to $500
• Starter Kit and Initial Uniforms and Marketing Materials: $5,000 to $7,000
• Computer System: $0 to $1,500
• Grand Opening Marketing: $5,000
• Insurance and Professional Services: $1,500 to $3,500
• Permits, Licenses and Certifications: $0 to $1,500
• Plus Program (optional) $0 to $15,000
• Funds — Three Months: $1,000 to $5,000

The franchise fee required to open an Amazing Athletes franchise ranges from $44,550 to $49,500.

• Adam Geisler — Chief Executive Officer
• John Erlandson — Chief Revenue Officer and President
• Carmen Bellavia — Chief Operating and Digital Officer
• Dean Simpson — Chief Programs Officer
• Khalil Haddad — Chief Financial Officer
• Janee Henderson — Vice President of Business Development and Co-Founder
• Paul Laudermilch — Senior Director of Operations