TL;DR
Fast-food restaurants and franchises use several strategies to get customers to spend more money, including combo deals and convenience. Business Insider consulted Hans Taparia, a clinical associate professor at NYU, to identify these strategies.
Do you ever find yourself spending more on fast food than you expected to? Such is the question Business Insider asks in a recent video article that explores the most common ways fast food restaurants and franchises get customers to spend more money.
The publication consulted Hans Taparia, a clinical associate professor of business and society at NYU, nail down the seven clearest-cut strategies fast-food restaurant operators employ to generate higher ticket prices:
A seemingly simple menu that actually hides a lot of options
The pricing format and small display of the dollar menu
Combo deals that aren’t actually deals
Convenience—giving customers what they want, when they want it
Add-ons
Outrageous promotions and deals just to get people in the door
Occupying the somewhat inaccurate position of being the cheapest on the market
In this story
This story was originally published in 1851 Franchise on March 25, 2019. Burnaze summarizes and links to the original reporting.
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