Franchising.com: Tutor Doctor Refines Its Recruitment Strategies and Practices for 2018

Franchising.com asked Scott Thompson, vice president of global franchise development at Tutor Doctor , what recruiting strategies and practices the brand will use in 2018.

Thompson shared the plan he plans to employ at Tutor Doctor, which includes a blend of various strategies, including social media targeting, website and landing page development, and content marketing, as well as tapping into the base of successful existing brand validators, to find the highest quality candidates. The brand plans to focus on international development as well, with Australia, Latin America and South Africa being the primary targets.

Lauren has more than 12 years of experience in public relations, social media and content production. She has managed internal and external communication to deliver impactful business results for brands in the hospitality, retail, education and e-commerce sectors. Lauren has a Master of Arts in Communication and a Bachelor of Arts in Public Relations and Spanish from Illinois State University. In her spare time, Lauren enjoys reading, traveling and spending time with her husband, son and dog.