Hand & Stone Launches Public Learning Management System for Massage Therapy

“We are excited to offer this resource to the broader massage community,” said Nathan Nordstrom, Senior Director of Training and Industry Relations at Hand & Stone. “Our goal is to provide high-quality educational opportunities that support professional development for all licensed massage therapists, regardless of their affiliation with Hand & Stone. By making these courses available for free, we hope to create an environment of continuous learning and improvement in the industry. This is an introduction to the comprehensive learning available to Hand & Stone employees nationwide.”

Hand & Stone’s public LMS is designed to support the ongoing education of massage therapists by providing a flexible, and accessible platform for professional development at no cost to the massage therapist. This initiative illustrates how Hand & Stone is enhancing the skills and knowledge of massage therapists across the industry, while decreasing the financial costs typically associated with recertification and continued education.

Hand & Stone’s public LMS freeces.tortal.net, currently features a range of continuing education courses worth one credit each, including:

• Adapting Techniques: Working Within Your Limitations

• What Comes Next: Paths to Advancing Your Career

• Client-Based: Prejudicial Judgement

• Good, Better, Best in Massage Therapy: How to Work Smarter and Not Harder

• Hot Stone Essentials

• Work Environments: How Different Can They Be?

• Work Settings in the Industry of Massage

These courses are a fraction of the wealth of training available to Hand & Stone spa employees. All licensed massage therapists are eligible for 12 continuing education hours with completed new-hire training. Hand & Stone also offers several series of live quarterly webinars and a secondary learning system for employees to enhance professional development and knowledge of Hand and Stone’s protocols and processes. This leads to advanced professional development opportunities, including the exclusive Elite MT program, which is a prerequisite to being a corporate trainer at Hand & Stone.

By providing these courses, Hand & Stone is also priming its franchise owners for continued success and additional revenue opportunities by attracting the best talent and encouraging employee retention. Access to continuing education courses boosts jobs satisfaction and fosters career growth, signaling to massage therapists that their role is valued and something they can maintain long-term. This reduces turnover rates and associated costs of hiring and training new service providers, as well.

Offering its licensed massage therapists the opportunity to learn about the latest techniques and trends, Hand & Stone enhances the customer experience, which encourages guests to return and even increase their spend in the future with service upgrades.

Delivering accessible and personalized skincare and massage services, Hand & Stone has over 650+ locations in the US with 1000+ available trade areas to grow in. After 20 years of consecutive growth, we have an average unit volume of $1.35 million!