How to Originate Off Market

Proprietary deal sourcing is often a challenge for private equity firms, but starting with a strong outreach approach is key. Will Woods of B. Woods & Company sits down to discuss

Read the original at Middle Market Growth
How to Originate Off Market

TL;DR

Will Woods of B. Woods & Company discusses the importance of a strong outreach approach for proprietary deal sourcing. Woods shares his insights on the right approach and common mistakes in outreach.

July 17, 2026 ACG Insights

Proprietary deal sourcing is often a challenge for private equity firms, but starting with a strong outreach approach is key. Will Woods of B. Woods & Company sits down to discuss what the right approach looks like, the most common outreach mistakes he sees, and how firms can get it right and consistently generate off-market opportunities.

This episode is brought to you by B. Woods & Company. Learn more at bwoodscompany.com.

ACG video content is produced by the Association for Corporate Growth. To learn more about the organization and how to become a member, visit acg.org.

In this story

This story was originally published by Carolyn Vallejo in Middle Market Growth on July 17, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Middle Market Growth

Liked this? Get the week's franchise news, explained

  • Sunday 8 AM ET weekly + a monthly deep dive
  • Sections picked for the industries you follow
  • Every claim linked to its source. Free.

Free. We'll ask you to confirm. Unsubscribe anytime.