Atomic Wings will Open in Milwaukee Area

Atomic Wings, the popular franchise known for its sweet and hot chicken wings, has announced plans to open 15 new restaurants in Southeast Wisconsin, Milwaukee Business Journal recently reported.

Market appeal

Atomic Wings thinks they can rule the roost in Wisconsin because “Cheeseheads” are enthusiastic sports fans who love nothing more than watching the Packers and eating chicken wings.

Mike Domico, the company’s vice president of development, said the New York-based Atomic Wings has received inquiries from potential franchisees seeking to open locations in Milwaukee, Kenosha, Racine and Madison.

Expansion plans

Before entrepreneurs can join the Atomic Wings flock, Domico says the chain must first hire an area representative for the state. The area representative must have restaurant experience, especially in franchising, and would “own the rights to the state.”

The candidate would facilitate agreements between the company and franchises throughout the state, and operate one restaurant that would serve as a training hub for franchisees.

According to Domico, Atomic Wings would like to launch in Wisconsin as soon as possible. “When the right person presents themselves, we are ready to move,” he said.

Unique offerings

The new Atomic Wings locations will offer the same winning formula that has made them a success elsewhere:

• Top Notch Wings: Fresh, never-frozen chicken wings hand-tossed in a variety of unique and addictive sauces that range in heat from honey barbecue to “nuclear.”

• Food for the Whole Family: Kids and adults who don’t like wings can find something to eat at Atomic Wings too. Their menu includes tenders, chicken sandwiches, flatbread, salads and an array of sides including waffle fries and jalapeño poppers.

• Game Day Atmosphere: Atomic Wings are go-to spots for sports fans who want to enjoy a game or eat a casual meal.

Exact locations and opening dates for the new Wisconsin restaurants will be announced after an area representative is hired. But you can bet on this: Sports-loving Wisconsinites will soon have a new go-to spot for satisfying their chicken wing cravings.