WellBiz Brands Inc. Celebrates Franchisees and Service Providers at UNITED Conference in Las Vegas

2021 marked a year of growth for the company, including adding two new brands to its portfolio and signing more than 100 franchise agreements. The theme for the conference was “UNITED,” celebrating the success of the portfolio while highlighting 2022 growth initiatives. Jeremy Morgan, WellBiz Brands chief executive officer, provided a look at what’s ahead for the portfolio, including new eyelash extension innovations, WellBiz One technology to enhance studio operations for franchisees and the new Support Center structure focused on revenue drivers like membership and people.

“Coming together at the UNITED Conference to celebrate the best in beauty and wellness franchising was inspiring. At WellBiz Brands, we’re focused on creating world-class experiences for consumers,” said Morgan.

WellBiz Brands also recognized franchisees earning special recognition for Franchisee and Service Provider of the Year:

• Drybar, Amy Ross, Scottsdale, Arizona: Ross truly embodies the Heart & Soul values of the Drybar brand. As one of Drybar’s first franchisees, she has been a leader since the beginning. She is generous with her time, whether testing new systems or collecting franchisee feedback and sharing it with the Support Center. Over the past 10 years, she and her husband have opened six locations, with plans to grow to 10.

• Amazing Lash Studio, Juan Cristerna, McAllen, Texas: Cristerna owns two locations in Brownsville and McAllen, which are both in the top 10 across all metrics. With 32,000 visits last year, and 62% of those services pre-booked, Cristerna’s business results are impressive. Cristerna also supports the growth of the brand by testing new products and programs.

• Radiant Waxing, Gerri Jones, Lubbock, Texas: Jones’ Lubbock salon finished 2021 as a top performing location, ending the year with a 91% increase in sales versus 2020. A creative marketer with meaningful relationships in her community, she stands out as a leader who empowers her team.

• Elements Massage, Matt Perry and Tracy Gilligan, Nashua, Portsmouth, Salem, New Hampshire, and Newburyport, Massachusetts: With four studios, Perry and Gilligan make time to support their studio teams through mentoring and career development. Known for their contagious energy, they are ambitious in business pursuits and always open to providing larger brand support, such as serving on the New England gala and co-op.

• Fitness Together, Clark Sharp, Silver Spring, Maryland: In 2014, Sharp joined the brand as a personal trainer and in two years became a studio owner. When the pandemic hit, Sharp took a full-time job to help support the studio and his employees. The trust in himself and his team paid off, and revenues increased by over 50% from 2020 to 2021. Sharp is a leader within the brand, offering expertise in every capacity.

• Drybar: Shop Educator of the Year, Kirsten Welch, Oklahoma City, Oklahoma

• Amazing Lash Studio: Lash Stylist of the Year, Liz Gearheart, Suntree, Florida

• Elements Massage: Massage Therapist of the Year, Tyson Johnston, College Station, Texas

• Fitness Together: Personal Trainer of the Year, Maria Cardozo, Burlington, Massachusetts

• Radiant Waxing: Waxologist of the Year, Savanha Nunez, Lubbock, Texas