Recognizing Untapped Growth Potential, Wild Birds Unlimited Targets Warner Robins, Georgia for Growth

When it comes to connecting people with nature, there’s one brand that stands out above the rest: Wild Birds Unlimited. For the past three decades, the brand has been providing its guests with top tier backyard bird feeding products and exceptional customer service. And with more than 300 locations currently operating across the country, it’s clear that Wild Birds Unlimited’s system is working.

On the heels of its strongest development year in a decade, the brand plans to keep up with its ongoing expansion initiatives by continuing to partner with passionate and dedicated franchisees in communities across the country. By providing either aspiring or experienced entrepreneurs with the tools and resources that they need to succeed, Wild Birds Unlimited is positioning its local owners for success.

“Wild Birds Unlimited has such a solid system. They’ve really mastered their model over the past 30 years—they’ve created something that’s easy for franchisees like me to replicate and scale,” said Monica Brubaker, a Wild Birds Unlimited multi-unit franchisee based in Ohio. “We have the flexibility to run our own stores as we see fit, but the brand’s corporate team is there to support us at all times if we ever need help.

That commitment to helping us succeed—combined with the brand’s unrivaled reputation as the best in the business—is what makes franchising with Wild Birds Unlimited so simple.”

Wild Birds Unlimited is planning to leverage the success of its franchisees and strong brand momentum to continue establishing a presence in untapped development markets, including Warner Robins, Georgia. The brand has identified the city as a key area going forward—it’s actively looking to open up a location in Warner Robins and become an integral part of the local community.

“Warner Robins is a wonderful market that’s filled with untapped potential. Between its bustling population of residents to the hundreds of thousands of shoppers that it hosts on a regular basis, we’re confident that this area just south of Macon, GA and south east of Atlanta, GA, where the brand has over ten existing stores, is a perfect match for the Wild Birds Unlimited brand,” said Paul Pickett, chief development officer for Wild Birds Unlimited. “We’re eager to bring our passion for birds and nature to the local community.

By following our franchise model and capitalizing on our years of experience, there’s nothing stopping a franchisee from thriving in Warner Robins.”

The city offers Wild Birds Unlimited a unique opportunity to grow. In addition to being listed as one of the best small places for businesses and careers on Forbes’ latest ranking, Warner Robins’ metro population of 188,500 gives franchisees the opportunity to tap into a large population of shoppers in an increasingly popular industry.

Wild Birds Unlimited also goes above and beyond to help its local owners get their businesses off the ground. From real estate site selection and lease negotiations to marketing initiatives and general best practices, the brand offers its franchisees step-by-step guidance throughout the entire franchising process. Beyond its supportive network of franchise support center employees and franchisees, Wild Birds Unlimited also makes its incredibly affordable for entrepreneurs to launch their own store—start-up costs range from $146,692 to $228,406.

“We pride ourselves on providing our local owners with a unique opportunity to make a living doing what they love. There’s no shortage of bird watching and feeding enthusiasts in Warner Robins, and we’re looking forward to becoming a go-to resource for them going forward,” said Pickett. “Between the city’s demographics and the Wild Birds Unlimited business model, we’re positioned for long-term success in the market.”