HOTWORX® Launches 2026

This year's campaign builds on the momentum of 2025, when HOTWORX members, franchisees and the corporate team raised $63,253.42 for veterans and military women battling breast cancer. Since 2024, HOTWORX's Workouts for Heroes and breast cancer awareness charitable campaigns have raised more than $110,000.

Ways to Give at HOTWORX Studios Nationwide:

• Pink Retail Initiative: Limited edition Pink Yoga Towels, Pink Yoga Mats and Pink Yoga Mat Holders. Corporate will donate a portion for each item sold, plus a donor payout for every Pink Yoga Mat Slap Band.

• "Honor a Warrior" Dedication Cards: Members can donate to dedicate a card to a veteran or breast cancer survivor who is close to their heart.

• Studio Raffles: Participating studios will host their own Workouts for Heroes raffles, with donations serving as raffle entries.

Dedication card and raffle donations will be collected through the campaign's official GiveButter page.

"Last year, our members showed us what's possible when an entire fitness community rallies behind a cause. Workouts for Heroes has become part of who we are as a brand," said Stephen P. Smith, Founder and CEO of HOTWORX. "Every towel, every dedication card and every raffle ticket this year goes toward helping military women focus on what matters most during treatment and we're proud to have our members and studios across the country standing with them."

Through the NBCF Military Women’s Patient Relief Fund, donations help cover everyday expenses like childcare, lodging and transportation for military women navigating breast cancer treatment, allowing them to focus on their health and recovery.