TL;DR
Tide Cleaners recognizes female leadership during Women's History Month, highlighting CEO Katie Kool and her team's efforts to innovate the dry-cleaning and laundry service franchise. Katie Kool has over 25 years of service at Procter & Gamble and has climbed the ranks to become Tide's CEO.
Katie is the definition of a change agent within her industry. With more than 25 years of service at Procter & Gamble, Katie began her steadfast career as a summer intern before climbing the ranks to the title of Tide’s CEO. Many of Tide’s current successful ventures, like the wash-and-fold laundry option and locker drop-off, are due to Katie and her team continuously finding new ways to innovate the company and make life easier for customers.
“Diversity, equity, and inclusion are essential for our growth. We want our team to reflect our customers. I firmly believe the secret to success at Tide Cleaners lies in fully leveraging the uniqueness of each individual by creating and living an inclusive environment,” says Katie. “When people are valued, included, and feel an unconditional sense of belonging for who they are, magic can, and does, happen for a business.”
Tide Cleaners is known for its innovation and providing convenient solutions for hardworking professionals, families on the go, and people working from home. In addition, Tide prides itself in serving a very diverse group of guests, and it’s important that it’s represented in every aspect, including hiring and marketing.
“It’s about life, not laundry,” adds Katie. “We strive to provide the same care and convenience to the working women as the stay-at-home women. Our customers matter, and the more we can use our services to empower women to have the ability to live their life to the fullest, the better!”
In this story
This story was originally published in Franchising.com on March 10, 2022. Burnaze summarizes and links to the original reporting.
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