Idolize Brows & Beauty Celebrates Grand Re-Opening of Flagship Location in Charlotte, North Carolina

Demand in the beauty segment of the franchising industry is on the rise. And with the strength of its emerging franchise system behind it, Idolize Brows & Beauty is making the most out of this unique opportunity for growth.

Originally founded in 2009 by Mo Pandoria, Idolize Brows & Beauty has solidified its position as a leader in the previously untapped segment of the franchising industry. Pandoria recognized that there was a strong need for a top quality spa experience at an affordable price, so, he decided to break into the segment. The business was first established with a specialty in eyebrow threading, the fastest growing alternative to facial waxing or depilatory creams. And right away, the concept took off.

Seeing that he had tapped into something special, Pandoria expanded with more corporate locations. However, with six corporately owned units up and running, he decided that the most effective way for Idolize Brows & Beauty to continue to grow and experience success would be through franchising. And now, with its first franchisee signed on to open up the brand’s seventh location, Idolize is entering its next phase of development.

To celebrate this new wave of growth, Idolize has re-opened its location in Charlotte, North Carolina’s SouthPark Mall. Right now, the location is in its soft launch phase. However, the brand is gearing up for a full grand re-opening celebration.

“We couldn’t be more excited about our new location. We’ve called the SouthPark Mall home from day one, and it’s incredibly rewarding to see our business grow from the kiosk location that it was in the past to the emerging franchise concept that it is now,” said Pandoria. “This new location will serve as a flagship model for all other franchisee-owned units to follow. We’ve re-branded and enhanced our image, which is a move that will continue to propel the Idolize brand forward in the months and years ahead.”

Before this re-opening, Idolize’s location in the SouthPark Mall was a kiosk. But now, the new spa—which is going to serve as the brand’s flagship location going forward—is designed to be a complete location that offers customers all of the top tier services that Idolize is known for. In addition to its signature eyebrow threading services, the brand offers a variety of brow, lash, waxing and facial services.

These offerings range from lash extensions to tinting, and also include Demalogica enhanced facials that deliver visible results through professional ingredients, exclusive techniques and advanced formulas.

“Every service that we offer at Idolize Brows & Beauty is designed to leave our customers looking and feeling great. Our goal is to create lasting and meaningful relationships with all of our clients, which is why we’re so focused on creating a positive, one of a kind environment,” said Pandoria. “This point of differentiation is one that will set our franchisees up for success. They’re bringing something to the table that other spas and salons can’t match—a premier service with an affordable price tag.”

Franchisees who sign on board to open their own Idolize Brows & Beauty location will be trained both at this new unit in the SouthPark Mall as well as the one in the company’s headquarters. That training is both initial and ongoing, ultimately ensuring that local owners have all of the support that they need throughout the life of their franchise agreement. Idolize also makes its business ownership opportunity accessible for aspiring franchisees—candidates with $50,000 in liquid assets and a net worth of $150,000 can expect start-up costs to range from $95,100 to $227,100, including a $40,000 franchise fee and three months of working capital.

Idolize has also partnered with Benetrends to ensure that its local owners are positioned for financial success that stems from the right funding option.

“Between our new flagship location and our first franchisee moving forward with an opening of her own, it’s a great time to be a part of the Idolize Brows & Beauty brand. We’re paving the way in a segment that’s filled with unreached potential, and we’re excited to capitalize on our momentum going forward,” Pandoria said. “We’re looking forward to working with more local owners as they make the decision to bring this unique concept to their own communities.”