Boxwood Partners Advises Youth Athletes United on Growth Investment from Falfurrias Capital Partners

The investment provides Youth Athletes United with additional resources to strengthen the tools, training, marketing, and operational support available to its growing network of franchise owners while expanding access to curriculum-based youth sports programming for children across the country. YAU Co-Founders and CEO Adam Geisler and President John Erlandson will continue to lead the company alongside its founding management team.

Founded on brands with more than two decades of operating history, Youth Athletes United has built one of the nation's largest youth sports enrichment franchise platforms, serving families through partnerships with schools, early childhood education centers, parks, and community organizations. Its portfolio of franchise brands including Soccer Stars, Amazing Athletes, and TGA, provides educational sports programming focused on developing confidence, teamwork, and foundational athletic skills in children of all ages.

“Each franchise brand within the YAU family is a proven, decades-old business with a loyal customer base, strong unit economics, and plenty of expansion opportunities in their respective markets,” said Adam Geisler, CEO and Co-Founder of Youth Athletes United. “These incremental resources will be invested into the infrastructure, territory, and marketing support that current and future franchise owners will directly benefit from to build their local businesses.”

The transaction further reinforces Boxwood's deep experience advising founder-led businesses and franchise platforms across the consumer services sector, particularly those serving children, families, and education-focused markets. The Boxwood Partners deal team included Brian Alas (Managing Director), Madison Day (Director), Drew Asadorian (Associate), and Thomas Stull (Analyst).

“The youth enrichment sector continues to attract significant investor interest, driven by strong participation trends, resilient consumer demand and a highly fragmented market,” said Brian Alas, Managing Director at Boxwood Partners. “Within that landscape, YAU is truly differentiated by the quality of its brands, the strength of its franchisee network and a scalable platform that has demonstrated an ability to grow across multiple youth enrichment categories. We were proud to help the YAU team find a partner that shares its vision for the next phase of growth.”

Boxwood Partners acted as the exclusive financial advisor to Youth Athletes United. Terms of the transaction were not disclosed. In connection with this transaction, legal counsel was provided by Einbinder, Dunn, Dimitri & Bayer LLP.

Boxwood continues to strengthen its role as a trusted advisor to founder-led and franchise businesses, having advised numerous transactions across franchising, consumer services, education, and multi-unit business models. To learn more about Boxwood Partners, please visit www.boxwoodpartners.com.

Boxwood Partners, LLC is a boutique investment bank based in Jupiter, Florida with offices in Richmond, Virginia and Charleston, South Carolina. Boxwood Partners combines a unique blend of senior-level transaction advisory, business operating experience, and proven process execution skills to give its clients a distinct advantage in the market. The firm’s extensive relationships within the global capital and buyer communities (including U.

Youth Athletes United is a multi-brand youth sports and enrichment franchisor of Soccer Stars, Amazing Athletes and TGA Premier Sports. Founded in 2018 and built on brands with 20-plus years of individual operating history, YAU delivers curriculum-based sports programming through a network of more than 400 franchise territories at schools, early childhood education centers, parks and community spaces nationwide. YAU’s mission is to grow sports and help more children develop confidence, teamwork and a lifelong enjoyment of physical activity through accessible sports programs.