TL;DR
Philly Pretzel Factory is planning to open a new location in Shelbyville, Illinois, and is seeking a franchisee to develop the site. The location is expected to employ 8-12 people and may be situated near the Shelbyville Wal-Mart.
Philly Pretzel Factory is hoping to open a location in Shelbyville by summer as part of a larger development plan in Illinois. The location would employ 8-12 people and the brand is eyeing the Shelbyville Wal-Mart for potential real estate.
With the franchise model, the brand is able to become a part of the communities where there is a presence.
"We want people who want to be the pretzel mayor of their town," Philly Pretzel Factory Chief Development Officer Tom Monaghan told the Shelbyville Daily Union reporter. "It's about being a part of the community."
The pretzel product typically does well in Wal-Mart locations because of the flow of people in and out of the supermarket.
"There's a concentration of people there where we can take advantage of a captive audience." Monaghan told the reporter.
In this story
This story was originally published in 1851 Franchise on January 16, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.