QSR Magazine: Rising Above the Poké Pack

The founders of Sweetfin Poke were inspired to create a sushi experience that was more affordable. According to a recent QSR Magazine article , Brett Nestadt and Seth Cohen were banking on their poké fast casual concept to provide an alternative to expensive sushi in a more accessible bowl format.

“When we came upon the idea of selling poké, it had all the elements you love about sushi—high-quality raw fish, sauces, toppings—and when you put it in a bowl form and serve it at a fast-casual restaurant, you’re minimizing a lot of the overhead costs. You can bring the price down considerably to give someone the opportunity to have this meal a few times per weeks,” said Nestadt.

While the emphasis is on affordability, the fast-causal certainly doesn’t fall short on quality. Sweetfin has more than 30 fruits, herbs, vegetables, and spices for you to customize your bowl to your liking. You can create a healthier bowl with bases including bamboo rice or kelp noodles. But the star of the show—the fish—comes in many varieties; salmon, snapper, albacore or yellowfin tuna.