Roy Rogers Restaurants Announces the Return of its Buckaroos Kids Club

Frederick, MD. - Roy Rogers Restaurants announces the return of its Buckaroos Kids Club, a kid’s rewards program originally from the ‘70s and ‘80s. Kids aged 12 and younger can sign up to be a Buckaroo and will receive a special Buckaroo Kids Club card and wallet. Once the child is an official Buckaroo, they can enjoy their membership with a free cup of ice cream or fruit with the purchase of a kids meal.

“The Buckaroo Kids club was an incredibly popular program that started a life-long relationship with Roy Rogers for many of our Royalists,” says Jim Plamondon, Co-President of Roy Rogers. “Some guest’s fondest memories of Roy Rogers date back to the time they were ‘Buckaroos’ and many have sent us pictures of their membership cards they have kept though the years. Now we see an opportunity to re-ignite the love and loyalty of that audience, as many of them now have ‘Buckaroos’ of their own.”

Because Buckaroos deserve the best, Roy Rogers is also introducing Honest Kids Apple and Fruit Punch juice boxes. Honest Kids juices are organic, clean-label and have a pure and natural flavor kids will love.

“Our Buckaroos are important to us, as we see them as the next generation of Roy Rogers customers,” says Plamondon. “Beyond providing healthy options and rewards, we most importantly want to build relationships with the younger generation. We encourage Buckaroos and Royalists to share their experiences and memories of the Buckaroo Kids club with friends and family, and on social media.”