TL;DR
Taco Bell is launching a new Cravings Value Menu with items ranging from $1 to $5, targeting budget-conscious consumers. The menu will be accompanied by a national ad campaign.
Fellow Taco Bell lovers, rejoice! Come December 27, the brand is adding to its inventory of low-cost offerings when it launches its all-new ‘Cravings Value Menu’ featuring items ranging from $1 single items to $5 boxes.
According to a recent Restaurant Business article, Taco Bell is kicking off the new menu with an LTO in the form of its Grande Burrito, but in two $1 iterations, Chicken Enchilada and Three Cheese Nacho. Accompanying the LTO at launch is a national ad campaign designed to elevate the least expensive menu items. Ads will be nationally televised and used on all of Taco Bell’s social and digital platforms.
“As a brand that likes to challenge industry norms, we have really sought to rethink what a value menu should be and the conventions of storytelling for it,” Taco Bell’s Global Chief Brand Officer Marisa Thalberg said in a statement included in the article.
In this story
This story was originally published in 1851 Franchise on December 13, 2018. Burnaze summarizes and links to the original reporting.
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