British Swim School Awards New Territories in Norfolk and Virginia Beach

“We’re thrilled to have a new franchise awarded right in our backyard,” British Swim School President Brian Garrison said. “Virginia Beach has been a terrific home for our corporate office, and we couldn’t be happier to have a franchise launched in a community that revolves so much around the water.”

British Swim School of Greater Virginia Beach was awarded to Chuck Cassidy, a 50-year native of Virginia Beach. A program director overseeing hospitality, missions and congregational care at Virginia Beach United Methodist Church, Chuck learned about the opportunity from a friend working at British Swim School’s home office and fell in love with the company’s mission.

“I love the fact that British Swim School had a very solid core mission: saving lives,” he said. “Water safety and survival skills are crucial for everyone to have, and I’m excited to teach those skills in my hometown and beyond.”

Cassidy is hoping to open his new British Swim School by January 2021.

Operating since 1981, British Swim School’s mission is teaching water safety and survival skills to children as young as 3 months old. Best known for its unique approach to swim lessons, British Swim School teaches water safety and survival first, and stroke development skills second. Students are placed in classes based on skill level with specific goals to meet before moving on, an approach not found in session-driven programs. British Swim School currently operates in over 215 pools across the United States and Canada.

British Swim School’s mission is teaching water safety and survival skills to children as young as 3 months old. Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand today. Acquired by Buzz Franchise Brands in early 2019, British Swim School is the latest addition to the Buzz Franchise Brands family, which includes pool cleaning and maintenance company Pool Scouts and residential cleaning company Home Clean Heroes.

British Swim School currently operates in over 215 pools across the United States and Canada.