TL;DR
Swig has signed 250 franchise units across seven new markets, with the first stores in Arkansas, Idaho, and Missouri set to open later this year. The expansion underlines strong market demand for Swig's category and validates the brand as a reliable franchise partner.
“The expansion of Swig's franchise network underlines the strong market demand for our category,” said Rian McCartan, CEO of Swig. “This achievement validates Swig as a strong national brand and a reliable franchise partner. This milestone is a testament to our brand, the hard work of our team, and the confidence our franchise partners have in us."
The 250 units are comprised of 12 franchise partners. That smaller quantity of partners will ensure enhanced collaboration and communication - and help maintain the quality of experience and culture the Swig customer is accustomed to.
“Swig has always been in a position to franchise, but we felt early on that building a solid team, infrastructure, and having the necessary proof that this brand worked was ours to prove,” said Andrew K. Smith, managing partner of Savory Fund, shareholder and board member of Swig.
In this story
This story was originally published in Franchising.com on August 29, 2023. Burnaze summarizes and links to the original reporting.
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