The East Bay Monthly: Fine Fast Casual Eatery Grégoire Setting Out To Disrupt the Restaurant Franchising Sphere

Grégoire, the first fine-fast-casual restaurant concept that combines the chef-driven quality of fine dining-style food with the convenience of a quick carry-out experience, recently excited customers with the news that the brand is expanding into franchising.

Grégoire Jacquet, chef and founder, is first targeting to further grow the restaurant’s presence in the greater Bay area. His target markets include San Francisco, Napa, Marin, Solano, Contra Costa, Alameda, Santa Clara and Santa Cruz, and a hub kitchen will support each. The goal is to have three to five locations secured by the end of this year and eight to ten by 2024.

“By preparing all the food in the culinary hub, we remove labor and add consistency to all the franchisees, so they can really focus on serving the customer and make sure they’re succeeding in the community. I always felt that this was just a fantastic business model,” said Jacquet. “It’s a really profitable business, perfect for high-density metropolitan locations and perfect for food on the go. I see us one day having a Grégoire in every major city.”

The restaurant has remained a popular staple in the area and has increased yearly profits. This endeavor has been an advantageous experience for him and is something he wishes to share with others who want to own their own business.