Top 5 Reasons to Buy a Fitness Premier 24/7 Clubs Franchise

Fitness Premier 24/7 Clubs is an emerging full-service gym with 19 locations and a history of turning its employees into franchise owners. This is in large part due to the supportive company culture created by Fitness Premier founder Jason Markowitz, a franchising veteran who wanted to support franchisees through an affordable business model. On top of the supportive culture, there are quite a few reasons why business owners choose to become franchisees with Fitness Premier.

Fitness Premier has low start-up costs and a business model that sets franchisees up for success. Start-up costs range from $279,849 to $575,499 , including a franchise fee of $39,999, which comes with a helpful start-up guide outlining every step of the process. Franchisees also only pay an annual royalty fee of six percent, which provides them with a host of benefits such as group vendor savings, staff support, social media support, administrative support and more.

Fitness Premier helps franchisees find the right real estate. Sometimes franchisees come in with a location in mind, in which case Fitness Premier is happy to run the numbers for development. If they don’t have a building in mind but would like to set up their location in a specific region, the numbers can be run for that, as well, says Emily Janssen , who does real estate and construction work for Fitness Premier.

“Franchisees and potential franchisees that are interested can contact us. We’ll work through all the details with them, but really it's a turnkey operation. They can pretty much just take our model and say, ‘Hey, I'm going to move into this great market.’ Then they put in the work and the results speak for themselves,” Janssen said.

One of the most encouraging aspects of working with Fitness Premier is how close-knit everyone is. Franchisees are in close communication with each other and even attend leadership meetings together.

“Everyone looks out for each other,” said Janssen. “When we're opening a new location, everybody is really focused on making that as smooth as possible for that franchisee, and we just want everybody to succeed. There's really a feeling of it being a group effort and it taking a village.”

Janssen also mentioned that when she needed support, everyone in the office has been there for her. Fitness Premier not only cares about seeing its employees succeed, but it also wants to make sure that employees are doing well on a personal level. Fitness Premier not only has a proven model, but a network of other franchisees to lean on. Franchisees are in communication with each other a lot and attend quarterly leadership meetings together.

Fitness Premier offers a hybrid model which allows franchisees to have multiple revenue streams. Franchisees are not just opening a gym but rather a fitness club where customers can receive a variety of services such as team training, personal training, recovery programs and nutrition. Fitness Premier is a turnkey operation, “Franchisees and potential franchisees that are interested can contact us.

We’ll work through all the details with them, but really, it's a turnkey operation. They can pretty much just take our model and put it in a great market and then put in the work and the results kind of speak for themselves.”

Janssen also mentions the importance of franchisees sticking to the model. “There's close to 20 years of experience to our fitness career, and we have made tweaks over the years as we continue to pivot and address industry trends. At the end of the day, we’re focused on providing a solid product to people and providing something that we have proven works over time. If franchisees use each other for support and stick to the model that has been tried, tested and refined over the years, they can find success.”

As the world has reopened since the pandemic, people are becoming more and more interested in their health, both mentally and physically. Some Fitness Premier franchisees are adding relax and restore sections to their gyms. One franchisee has added a sauna, soothing music and relaxing chairs where people can go to regroup after their workout. More people are trying to take the time to address their wellness needs on a holistic level and Fitness Premier is working to accommodate that.

“People have pivoted from coming to us saying, ‘I want to look a certain way,’ or, ‘I want to be skinny or fit.’ Now we get people coming to the gym saying, ‘I want to be healthy,’ and, ‘I want to be more active.’ Obviously, working out can still achieve those looks-based goals, but that isn’t the driving force like it used to be. People are also much more aware of the many mental health and immune system benefits to working out,” explained Janssen.

The total initial investment necessary to begin operation of a Fitness Premier Club Model is $279,849 to $575,499 per unit and includes a $39,999 franchise fee. Learn more at .