TL;DR
Mr. Pickle's Sandwich Shop has added new signature items to its in-store menu, including the Goomba and the Mama Mia. The brand has also launched a 'Not-So-Secret Secret Menu' with over half a dozen items available through its delivery program.
Italian for friend or confidant, the Goomba features capicola and pepperoni – new proteins for the brand across all of its locations – as well as salami, ham, red onion, pepperoncini, pickles, red wine vinegar, tomatoes, and lettuce. It can also be transformed into a perfect chopped salad with the works and a choice of dressings, to boot.
The Mama Mia is Mr. Pickle’s spicy twist on a traditional meatball sandwich that pairs warm meatballs with capicola, melty pepper jack cheese, pepperoni, and jalapenos.
“We also just enhanced our bread, adding new craveable roles to our expansive carb-lover section of the menu,” said Mr. Pickle’s CEO Mike Nelson.
Today the brand is also launching its “Not-So-Secret Secret Menu” to sandwich lovers everywhere. Available as part of Mr. Pickle’s delivery program, the menu – accessible when clicking to create an order online or through Door Dash – boasts more than half a dozen items.
The secret menus may vary based on the location, but just some of options include:
Mrs. Pickle, turkey breast, bacon, Monterey jack, avocado, and the works (unless otherwise indicated)
Spicy Bird with turkey breast, pepperjack, jalapenos, Baja sauce, and the works (unless otherwise indicated)
Pickle Burger with roast beef, cheddar, thousand island dressing, and the works (unless otherwise indicated)
Fast Eddy with roast beef, cheddar, barbecue sauce, and the works (unless otherwise indicated)
Say Cheese with cheddar, Monterrey jack, Swiss, provolone, and the works (unless otherwise indicated)
Reggie-Reggie with chicken breast, pepper jack, Baja sauce, and the works (unless otherwise indicated)
“Of course, all of our restaurants nationwide will be in the know about these sandwiches as well, so although not explicitly advertised in-store, if guests order any of them in person, we’ve got them covered,” said Nelson.
According to Nelson, those looking for Mr. Pickle’s long-time favorites will still be able to easily find them both in store and online, including the Santa Maria Tri-Tip, Big Jake, and Mr. Pickle itself, which is chicken breast, bacon, Monterey jack, avocado and the works as it relates to veggies. And through all of the enhancements and additions to the brand, every order will continue to automatically come with a melt-in-your-mouth cookie, a hallmark of Mr. Pickle’s since its inception.
In this story
This story was originally published in Franchising.com on March 19, 2024. Burnaze summarizes and links to the original reporting.
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