Threshold Brands’ Seasonal Franchise Opportunities Allow Franchisees More Diversity in Their Portfolios

Threshold Brands, the 500-plus-unit multi-brand home services franchisor, has found great success through various business models. Not only is the franchisor able to tap into the demand for home services from multiple directions, but the diversity within its portfolio allows prospective franchise owners to invest in select businesses that leverage seasonality to fit their lifestyle and goals.

“We’re excited to see more franchisees expanding their portfolios within the Threshold Brands family. With concepts like Patio Patrol and Men In Kilts, which focus heavily on outdoor services, there’s great opportunity for business owners to secure a concept with more flexibility or add a complementary seasonal concept to an existing portfolio,” explained R. Scott Sutton, chief growth officer at Threshold Brands.

Backing a total of nine brands — USA Insulation, Plumbing Paramedics, Heating + Air Paramedics, MaidPro, Men In Kilts, Patio Patrol, Pestmaster, Sir Grout and Granite Garage Floors — allows Threshold Brands to provide diverse investment opportunities to franchisees while staying within the proven, supportive Threshold Brands network of franchise professionals.

Seasonal franchise options

Two of the brands that lend themselves to flexible, seasonal investments are Patio Patrol and Men In Kilts. They focus on services that take place primarily outdoors, with Patio Patrol providing thorough pest control solutions and Men In Kilts executing a variety of exterior cleaning services.

This allows franchisees to invest in businesses that are in higher demand in the summer months and either devote wintertime to a less busy, more flexible work schedule or invest in another Threshold Brands concept that might see a bit of a demand spike in cooler months, like USA Insulation.

Many franchisees have already chosen to reinvest within the Threshold Brands family, and the option to leverage a more seasonal approach only widens the scope for interested franchisees.

Franchisee success stories

One such business owner is Jonathan Shelson. Shelson has owned a MaidPro business in Toronto for five years and just recently partnered with another MaidPro franchisee to open up four territories with Men In Kilts. With both interior and exterior service offerings, this pairing meshes well, especially when weather conditions may begin to impact business.

“Adding a second service in the same area allows me to share resources, staff and clients. We’ve only had Men In Kilts open for a few weeks, and we already have clients coming from MaidPro,” said Shelson. “It's been really easy to launch the second brand because the services with Men In Kilts are very complementary, and so is the staffing. Our staff can work both brands, depending on weather, and office support staff overlaps as well.”