The winners received their awards at the Franchise Leadership & Development Conference, which was held in Atlanta at the InterContinental Buckhead, Oct. 18-20, 2023. The top franchises were recognized for best practices in the following categories: Best Online Sales Follow-Up, Best Telephone Mystery Shopping, Social Media Best Practices, and Website Best Practices. The franchise that performed best in all four categories also received the Best Overall Performance award.
“These annual awards highlight successful lead generation and prospect qualification practices, which are always the franchise industry growth drivers, and are especially important in today's challenging economy,” said Therese Thilgen, CEO & Co-Founder of Franchise Update Media. “We feel that this recognition not only validates the successful strategies of the winners, but also provides examples for other franchises in developing and improving their processes and practices.”
The awards are determined on the results compiled by mystery shoppers, who pose as ideal candidates and contact franchises by telephone and through the company's website. The mystery shoppers contacted more than 100 brands, with each franchise evaluated according to a list of standard criteria for each category.
Overall - 1st place Winner Wild Birds Unlimited
Overall - 2nd place We Sell Restaurants
1st place Winner We Sell Restaurants
2nd Place Wild Birds Unlimited
1st place Winner Wild Birds Unlimited
2nd Place We Sell Restaurants
1st place Winner Right At Home
1st place Winner Chicken Salad Chick
Franchise Update Media has been a leader in the franchising space for 35 years. Founded in 1988, the company produces online franchise opportunity and educational websites, two quarterly print magazines, six newsletters, four annual conferences, independent research, and books, entirely focused on franchising. Targeting franchise audiences online, in print, and in person, Franchise Update Media delivers a unique combination of educational and lead generation sources to help franchisors, multi-unit franchisees, opportunity seekers, and suppliers achieve their growth objectives.
Franchise Update Media (FUM) is the trusted resource for the franchise industry. For 30+ years, FUM has been the leader in providing valuable conferences, print publications and digital properties for Franchisors, Franchisees and Franchise Prospects.
This story was originally published in Franchising.com on November 15, 2023. Burnaze summarizes and links to the original reporting.
Read the full story at Franchising.comLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.