TL;DR
Natalie Brennan, general manager of Muffin Break, discusses the brand's versatility as its saving grace during challenging times. Muffin Break has adapted to the pandemic by expanding to various locations such as train stations and soft play areas.
Natalie explains how Muffin Break’s versatility has become its saving grace during these challenging times
Natalie explains how Muffin Break’s versatility has become its saving grace during these challenging times.
Everybody’s familiar with food delivery by this point, and terms like ‘curbside’ and ‘take-out’ have been staples of the F&B industry throughout the pandemic. But for a brand like Muffin Break , which primarily serves low-cost baked food and hot drinks, how do you adapt to the widespread shutdown of brick-and-mortar locations?
The answer lies in the concept’s adaptability, and the varied investment models that have taken the brand from shopping centers to train stations, soft play areas, and even extensions of existing QSR businesses.
It hasn’t always worked – with Muffin Break failing to make waves in countries like India and Indonesia – but for Natalie Brennan, general manager, Muffin Break’s versatility is its saving grace during these challenging times.
In this story
This story was originally published by Amanda Peters in Global Franchise on January 8, 2021. Burnaze summarizes and links to the original reporting.
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