Franchise Deep Dive: EverLine Coatings Franchise Cost, Fees, Profit and Data

REPORTED COST TO GET IN: $164,744 - $332,443

REPORTED ROI (Item 19): $746,021 (2022 average gross sales)

EverLine Coatings and Services is a franchise specializing in parking lot and pavement maintenance services. Founded in 2012, the brand offers a range of services including parking lot painting, asphalt sealing, crack filling, and speed bump installation.

Business overview

As of August 2024, there are 101 EverLine Coatings and Services locations.

The business model of EverLine Coatings and Services revolves around providing comprehensive parking lot and pavement maintenance services. Key aspects of their business model include:

Service Offerings: EverLine offers a wide range of services including parking lot painting, asphalt sealing, crack filling, and speed bump installation. This variety allows them to meet the diverse needs of property managers and commercial real estate owners.

Recession-Resistant: The maintenance of parking lots and pavements is a necessity for property managers regardless of economic conditions, making EverLine's services consistently in demand.

Professionalism and Quality: EverLine differentiates itself from independent operators by delivering high-quality, professional services that property managers can rely on.

Protected Territories: Franchisees are given exclusive territories, which helps in reducing competition and ensuring a stable customer base.

Training and Support: EverLine invests heavily in training and ongoing support for franchisees. This includes technical training, marketing support, state-of-the-art technology, and ongoing coaching and professional development.

EverLine Coatings’ 2023 FDD does not provide any earnings for its 20 U.S. franchises as they had been opened for less than a year at that time. However, average gross sales for its 12 existing Canadian locations (converted to USD) was $746,021.

Franchise costs

The total investment ranges from $164,744 to $332,443. Here is a breakdown of the costs:

• Initial Franchise Fee: $59,500

• Equipment Acquisition: $17,578 - $110,085

• Initial Tools Purchased: $9,000 - $12,000

• Office Equipment, including Computer System Hardware: $1,150 - $2,300

• Signage: $500 - $700

• Telephone System: $150 - $1,000

• Technology Set-up Fee & First 3 Months Technology Fee: $2,220 - $2,790

• Lease Deposits in Connection with Mobile Unit and Sales Vehicle - Pre-Opening: $18,143 - $27,792

• Third-Party Storage/Operational Space - Lease Deposit: $0 - $2,500

• Branding Collateral Package Initial Marketing Materials: $1,000 - $2,000

• Training and Travel Expense: $1,500 - $2,000

• Training Fee: $3,700 - $3,700

• Business Licenses and Permits: $750 - $2,500

• Uniforms: $385 - $500

• Insurance - Initial Premiums (covering post-launch operations): $2,000 - $4,000

• Marketing Set-up Fee: $1,100 - $1,100

• Initial Marketing Spend: $5,000 - $9,500

• Professional Fees: $300 - $5,000

• Additional Funds (12 Months): $25,000 - $45,000

The franchise fee is $59,500 for one designated territory.

• John Evans — CEO and President

• Cameron Aiton — Chief Operating Officer

• Nigel Baxter — Vice President of Field Operations

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